Module 10 · The recruiting deck~50s dwell · weight 8
Time-bound ask and close
End with a specific date and a specific next step, not an open-ended 'let us know what you think.'
Lenny's recruiting framework recommends a specific date and next step rather than an open-ended close.
Include
- The exact date the offer or process closes
- Why that date, tied to a real constraint (other candidates, board timing, start-date needs)
- The single next step the candidate takes
Cut
- Artificial urgency with no real reason behind the date
- Multiple possible next steps that create confusion about what to do
Red flags a reader notices
- Deadline has no real reason behind it and folds the moment the candidate pushes back
- No clear single next action named
Pitfalls behind them
- Using pressure tactics without a real constraint behind them, which senior candidates usually see through
60-second self-test
- · Is there a real reason behind this date, one you could explain honestly if asked?
- · Is the next step something the candidate could do in the next 24 hours?
Template
We'd like an answer by [date], because [real constraint]. Next step: [specific action, e.g. call with the CEO on Thursday to finalize].
Weak
"Let us know whenever you've had a chance to think it over, no rush."
Strong
"We'd like an answer by Friday the 14th, because we have one other final-round candidate deciding the same week and want to give you room to move first. Next step: a 30-minute call with our board member Sarah Lin, already on her calendar for Wednesday at 2pm, so you can ask anything."
Nimbus example: exact date with a real reason attached, plus a next step already scheduled, not left open.
Quick quiz
Pick an answer. Nothing is graded, and correct answers stay hidden until you choose.
1. What makes a closing deadline credible?
2. What should follow the deadline on the closing slide?