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Catalog ยท 7 deck types

Every deck a startup runs on.

Startups raise with a deck, sell with one, report to their board with one, recruit with one. Each deck type is a track. Same shape: who reads it, in what context, for how long, and what earns the next meeting.

Raise money

2 tracks

Decks that get investors to a yes.

  1. 01

    The fundraising deck

    Full course

    The 10-15 slides seed and Series A investors actually read.

    Read: ~3 min first read, ~10 min if forwardedLength: 10-15 slides in the main deck, plus appendix
  2. 03

    The demo day pitch

    Full course

    A 2-3 minute, memorized narrative built to make one room of investors ask for a follow-up meeting.

    Read: 2-3 min live, no live Q&A on stageLength: 10-12 slides, one idea per slide

Grow revenue

2 tracks

Decks that move buyers and partners.

  1. 02

    The sales deck

    Full course

    A discovery-to-demo narrative an AE runs live, built to earn a second meeting, not applause.

    Read: ~20 min live, guided by AE, inside a 30-45 min meetingLength: 10-14 slides + appendix
  2. 06

    The partnership deck

    Full course

    The narrow case for why a large company should integrate, distribute, or co-sell with you now.

    Read: 3 to 5 min, skimmed on a phone before the callLength: 8 to 10 slides

Run the company

2 tracks

Decks that keep boards and backers in sync.

  1. 04

    The board deck

    Full course

    A governance document that runs a 90-minute meeting, not a pitch to impress.

    Read: ~90 min live board meeting, plus 20-30 min pre-readLength: 15-25 slides, dense with numbers, no filler
  2. 05

    The investor update

    Full course

    A monthly memo that compounds trust with people who aren't in the room every day.

    Read: ~3 min skim, ~8 min for an engaged reader who clicks through metricsLength: 1 page or 1 email, 300-600 words plus a metrics snapshot

Build the team

1 track

Decks that recruit the people you need.

  1. 07

    The recruiting deck

    Full course

    The pitch used in a live interview loop to convince a senior candidate the risk of joining is worth taking.

    Read: 10 to 15 min, walked through live with a founder, not read aloneLength: 8 to 12 slides
Not sure which track?

Answer three questions and get a deterministic recommendation plus the module flow to build it.