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Field guide · One afternoon

24-hour deck triage.

For founders with a meeting tomorrow·~2 hours of work·Updated July 2026

You have a deck. It is not the deck. You do not have time to rewrite it. This is what to fix, in what order, to stop losing the meeting on avoidable structural mistakes. Skip the full curriculum for now, come back to it after the meeting.

  1. 0:00, 15 min

    1. Read the first 3 slides out loud

    Do: Open your deck. Read Cover, Problem, Solution as if to a stranger. Time yourself.

    Fix if: If a listener could not repeat what you do after 45 seconds, the cover line is wrong. Rewrite it as a single declarative sentence: '[Company] is [category] for [customer] that [outcome].'

    Cover module →

  2. 0:15, 20 min

    2. Fix the problem slide

    Do: Delete every adjective. Keep only: who feels it, when it happens, what it costs them today.

    Fix if: If you cannot name a specific person by role and a dollar or hours number, the problem slide is opinion, not evidence. Add one.

    Problem module →

  3. 0:35, 20 min

    3. Rewrite the solution as a demo, not a description

    Do: Replace the bullet list with one screenshot or a three-frame flow: input, action, output.

    Fix if: Investors skim ~3 seconds per slide on solution. A caption plus a picture beats a paragraph.

    Solution module →

  4. 0:55, 25 min

    4. Put a real number on traction

    Do: One chart, one axis label, one time range. Revenue, users, retention, LOIs, whichever is your strongest single line.

    Fix if: No traction yet? Say so plainly on this slide and move the space to a design-partner list. Empty traction slides get discounted twice: no numbers and no honesty.

    Traction module →

  5. 1:20, 15 min

    5. Sanity-check the ask

    Do: State the amount, the runway it buys, and the top 3 milestones you will hit before the next round.

    Fix if: 'To grow the team' is not a milestone. Replace with something a future investor can verify: '$1M ARR', 'seat 2 launched', 'first enterprise contract signed.'

    Ask module →

  6. 1:35, 20 min

    6. Cut everything else to earn its slide

    Do: Aim for 10 to 12 slides total. Delete any slide that does not answer 'why now', 'why you', 'why this size', or 'why this money'.

    Fix if: If the deck is over 15 slides you are ~22 audit points down before anyone reads it. Move the deep-dives to an appendix.

    Score the current draft →

  7. 1:55, 10 min

    7. Send yourself the PDF on your phone

    Do: Open it on the smallest screen you own. Read only the slide titles.

    Fix if: If the titles alone do not tell a story ('problem, solution, traction, ask'), your deck is scenes without a script. Rewrite the titles as sentences that carry the argument.

  8. 2:05, 5 min

    8. Run the audit, save the score

    Do: Tick the slides you actually have, note the score, list the top 3 gaps.

    Fix if: Fix only the top 3. Tomorrow is not the day to rewrite the deck; it is the day to remove the reasons it gets a no.

    Score the current draft →

Before you hit send

  • File is a PDF, under 10 MB, named with your company (not "deck v14 final FINAL").
  • First page loads without a login wall. DocSend links are fine; require-email links are not.
  • Your one-line intro email repeats the cover-slide sentence verbatim.
  • Contact info is on the last slide and matches the email you are sending from.