20% take rate on a market that pays 3%
PrincipleYour take rate has to survive the buyer's alternative.
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1Dealbreaker
Dealbreaker
Take rate is a market outcome, not a plan
Investors know marketplace take rates trend to the cost of the buyer's alternative. A 20% headline take rate signals you haven't tested it.
Fix
Anchor the take rate to what the buyer pays today for the same outcome. Show cohort stability.
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