Skip to content
How to Make a Deck
How to Make a Deck
Teardowns/Go-to-market

'Everywhere, everyone' GTM

PrincipleOne channel, one first customer, one repeatable motion.

1 annotation · click a dot

Go-to-market

  • SEO + content marketing
  • Paid social (Google, Meta, LinkedIn)
  • Outbound to SMBs and enterprise
  • Partnerships with system integrators
  • Community + PLG motion
1Dealbreaker
Dealbreaker
Five channels = zero channels

At pre-seed/seed you cannot fund five acquisition motions. Investors read this as 'we don't know what works'.

Fix
Name the ONE channel you have evidence for. Others go in the R2 slide.
More go-to-market teardowns
'We'll hire a VP Sales'

The founder has to prove the motion works before hiring anyone to run it.