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How to Make a Deck
How to Make a Deck
Teardowns/Go-to-market

'We'll hire a VP Sales'

PrincipleThe founder has to prove the motion works before hiring anyone to run it.

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Go-to-market plan

  • Hire a VP of Sales in month 3
  • Build a 5-person outbound team by Q4
  • Launch partner channel with SIs
  • Move upmarket to enterprise in year 2
1Dealbreaker
Dealbreaker
Hiring is not a GTM

'Hire a VP Sales' is what founders write when they haven't sold. Investors know the first 10–20 customers must be founder-closed.

Fix
Show the motion YOU ran, the numbers it produced, and the point at which a VP would take over.
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'Everywhere, everyone' GTM

One channel, one first customer, one repeatable motion.