How to Make a Deck

Every deck a startup runs on

← All teardowns

Slide 05 · 2 teardowns

The market slide

A credible, reachable wedge, not a TAM fantasy.

'$1.2T TAM' with no path to it

Investors distrust top-down TAMs. Show the wedge.

SAM and TAM are the same number

If your SAM equals your TAM, one of them is wrong.