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How to Make a Deck
How to Make a Deck
Teardowns/Traction

Vanity metrics with no trend

PrincipleOne honest curve of a metric that matters.

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Traction

  • 2M+ page views
  • 40K email subscribers
  • Featured in TechCrunch
  • 300K downloads all-time
  • 12K Discord members
1Dealbreaker
Dealbreaker
None of these pay salaries

Page views, subs, downloads: none of them tell the investor whether people are getting enough value to pay.

Fix
Pick ONE metric that ties to revenue or committed usage. Show its trend.
More traction teardowns
A hockey-stick projection labeled 'traction'

Traction is what happened. Projections belong on the financials slide.