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Module 09 · The demo day pitch~15s dwell · weight 7

Team unfair advantage

State the one specific reason this exact team is unusually positioned to win this specific market, not a general resume list.

YC's demo day guide notes founders often spend 10-15 seconds on team, focused on one specific unfair advantage rather than a full resume readout.

Include
  • One specific credential or experience directly relevant to this exact problem
  • A named prior company, outcome, or domain fact that proves insider knowledge
  • Why the team's specific unfair advantage matters for this wedge
Cut
  • Full resumes with every past job listed
  • Generic claims like 'we're passionate and hardworking'
  • Alma maters or logos with no explanation of relevance
Red flags a reader notices
  • The advantage listed could apply to any team pitching any startup
  • No specific prior company, outcome, or domain fact is named
  • The team slide takes longer than the traction slide
Pitfalls behind them
  • Listing every school and job instead of the one relevant credential
  • Describing passion or hustle instead of a specific unfair advantage
  • Failing to connect the credential back to this specific market's wedge
60-second self-test
  • · Is my team advantage something a competitor's team could not credibly claim?
  • · Have I named a specific company, outcome, or number, not just a job title?
Template
[Founder] previously [specific relevant outcome at named company], directly relevant to [wedge].
Weak

"Our team is passionate, hardworking, and has diverse backgrounds."

Strong

"Nimbus Payroll's co-founder ran payments compliance at Wise for 4 years and personally holds relationships with regulators in 12 of our 96 launch countries."

Names a company (Wise), a duration (4 years), and a specific relevant fact (regulator relationships) tied directly to the wedge.

Quick quiz

1. What makes a team slide credible rather than generic?
  • Listing every degree and past employer
  • Naming one specific, relevant credential tied directly to the wedge
  • Describing the founders as passionate and driven
  • Showing headshots with job titles only

A specific, wedge-relevant credential is harder to fake and more persuasive than a general resume dump.

2. Which team statement is strongest?
  • We are a dedicated team committed to excellence.
  • Our founders previously ran payments compliance at Wise and hold regulator relationships in 12 countries.
  • We have degrees from top universities.
  • Our team has years of combined industry experience.

It names a specific company, role, and a directly relevant fact (regulator relationships).

Sources