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The demo day pitch · 12 modules

The full demo day pitch course.

2-3 min live, no Q&A on stage. These modules sum to ~3:06 of reader attention. Work through in order or jump to the section that needs the most help.

01

Hook

18s · w9

Open with a specific, relatable problem that makes 200 investors picture a real person in a real moment. This is not a mission statement, it is a scene.

02

Market size

12s · w6

Show the market is big enough to matter, built bottom-up from a real unit of revenue rather than a top-down industry report number.

03

Solution one-liner

15s · w8

State in one sentence what you built and how it removes the specific pain named in the hook. No feature list, no roadmap.

04

Product demo moment

20s · w8

Show, don't describe. One screenshot or a 15-second recorded clip of the actual product doing the thing you just claimed in the one-liner.

05

Traction

22s · w12

Show one dominant metric with a growth curve, proving momentum rather than potential. This is the highest-weight slide in the pitch.

06

Business model

12s · w6

State how the company makes money in one sentence, with one unit economics number that shows the model works.

07

Why now

12s · w6

Name the specific shift (regulatory, technological, or behavioral) that makes this solvable now and not five years ago.

08

Competition + wedge

15s · w7

Acknowledge the real alternatives honestly, then show the one specific axis where you win that the incumbents structurally cannot copy.

09

Team unfair advantage

15s · w7

State the one specific reason this exact team is unusually positioned to win this specific market, not a general resume list.

10

The ask

15s · w7

State the exact round size and the top one or two uses of funds, tied to a specific milestone the money will hit.

11

Memorable closing line

10s · w8

End on one sharp, memorable sentence that recalls the hook and gives the room a reason to seek you out afterward, not a generic thank-you.

12

Contact / holding slide

20s · w5

Leave a clean, static slide with contact information visible for the silence between your pitch and the next founder, since demo day format has no on-stage Q&A.

Scoring

Each module contributes to your audit score, weighted by how much the reader's decision hinges on it. Total weight = 89.