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How to Make a Deck
How to Make a Deck
Teardowns/Competition

The checkmark-table nobody believes

PrincipleCheckmark tables where you win every row lose every investor.

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Us vs. them

  • ✓ Us, everything
  • ✗ Competitor A, no AI, no integrations, no mobile
  • ✗ Competitor B, expensive, old, slow
  • ✗ Competitor C, no roadmap
1Dealbreaker
Dealbreaker
You don't win every row

A checkmark table where you win everything says you haven't actually looked at the competition. Investors know this.

Fix
Give competitors credit where they earned it. Then explain the specific structural reason they can't do what you do.
More competition teardowns
'No direct competitors'

'No competition' means no market or no research.