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How to Make a Deck
How to Make a Deck
Teardowns/Competition

'No direct competitors'

Principle'No competition' means no market or no research.

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Competitive landscape

  • No direct competitors
  • Legacy players are 20 years old
  • We are category-defining
  • First-mover advantage
1Dealbreaker
Dealbreaker
This is a dealbreaker phrase

Every investor has heard 'no competitors' and knows it means either the market isn't real or the founder hasn't looked.

Fix
Name the incumbents, the workarounds (Excel, VAs), and the new entrants. Then show your wedge.
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The checkmark-table nobody believes

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