The winning fundraising deck template
Business model
Show how a dollar goes in and comes back out. Price, ACV, gross margin, one CAC anchor.
Formula
[Pricing unit] at [$/unit]. Average customer: [$ACV]. Gross margin: [%]. CAC payback: [months], on the [cohort] cohort.
Strong example
$149/mo per active contractor. ACV: $11.7K. Gross margin: 72% blended. CAC payback: 9 months on the Jan-Apr cohort.
Must have
- Pricing unit (seat, active user, run, GB, transaction)
- ACV and gross margin as of the most recent full month
- One CAC anchor: payback months or LTV/CAC on a real cohort
Avoid
- 'Freemium with enterprise upsell' with no numbers
- LTV/CAC on a 3-month sample projected to infinity
- Pricing tiers you have not sold at all yet
The winning sales deck template
Pricing and next step
Name the price out loud and get one calendar commitment before you leave the call.
Formula
[Pricing unit] at [$/unit]. For Loop's [# of seats] that's [$/mo]. Next step: [meeting] on [date] with [named people].
Strong example
$149/mo per active contractor. For 180 seats: $26.8K/mo. Next step: 30-min working session Tuesday Oct 21, 3pm PT, with Anna, Priya, and your CFO's controller.
Must have
- Actual price on the slide, not 'contact us'
- The commitment ask is a calendar event, not 'let us know'
- Names of the people who need to be in the next meeting
Avoid
- 'We'll send pricing in a follow-up'
- Discounts on the first quote so you have no lever later
- 'What are the next steps?' as an open question
The winning recruiting deck template
Comp + equity (specific numbers)
Put the offer numbers on the slide, so procurement isn't your salary negotiator later.
Formula
Base [$X]. OTE [$Y at target]. Equity [X%, $Z at last post]. Vesting [4yr, 1yr cliff]. Refresh [Y2 grant target].
Strong example
Base $220K. OTE $360K (60/40 split). Equity: 1.2% (400K options at $12 strike, $50M post = $600K unvested). 4-yr vest, 1-yr cliff, monthly after. Refresh target Y2: 25% top-up if you hit the plan.
Must have
- Base, OTE, and equity all on one page
- Equity in both % and dollars at last post-money
- A refresh grant target for Year 2, not a promise
Avoid
- 'Competitive equity' with no percentage
- Base + 'variable' with no OTE math
- Vesting terms hidden in the offer letter